I am Sophia Wenhsuan Chou.
✴ Current product designer at Circle Economy
✴ Ex UX intern at IKEA
✴ Masters from TUDelft Design for Interaction
I’m a Product designer/researcher skilled in creating digital products and AI-powered solutions.I have design experience across diverse domains such as B2C commerce, delivery, and education.
Curiosity and collaboration are at the heart of my process. I love digging into research, testing ideas early and often, and learning directly from users. I work closely with cross-functional teams to iterate on designs and bring clarity to complex problems through visual storytelling.
Having had the chance to work and study across the Netherlands, the US, Japan, and Taiwan, I enjoy working and connecting with people from all backgrounds.✨.
If any of this resonates with you, I’d be happy to grab a (virtual) coffee and chat more☕!
- UX research
- Usability testing
- Workshop facilitation
- User interface prototyping
- Web & mobile app design
- Information architecture
- Wireframing
- Journey mapping
- Storyboarding
- Visual communication
- Figma
- Miro
- Adobe CC (Illustrator, Photoshop, Indesign, Premiere Pro, XD)
- Microsoft 365
- UserZoom
- WordPress, HTML, CSS
The Netherlands, 2022-2024
- Graduated with Cum Laude distinction, scored 9/10 for the graduation thesis project
Taiwan, 2020-2023
- Member of the Cognitive and Kansei (emotion) Design Lab
USA, 2019
Taiwan, 2016-2020
Amsterdam, The Netherlands, Apr. 2025-now
- UXUI design for CGR dashboard, Knowledge Hub, and Circle Academy
- Conduct qualitative user research to define user archetypes and identify key jobs-to-be-done, informing product strategy for Circle Economy’s offerings.
- Build and maintain design system aligning with Circle Economy’s new brand identity.
Amsterdam, The Netherlands, Feb-Aug 2024
- Managed full UX journey from discovery research, concept development to evaluation.
- Led 7 online customer interviews, 6 in-store user testing
- Conducted a design critique session with UX designers, service designers and product strategists, and a brainstorming session within the App team.
- Designed a showroom kiosk and app features that boosted purchase confidence for 50% of participants and reduced workload for all store workers.
Tainan, Taiwan, 2020-2022
- Facilitated co-creation workshops about K12 education with Bureau of Education, Tainan City Government.
- Worked as a teacher assistant in the course Design Thinking Methodology
- Led research and published paper at the IASDR 2023 Conference: Uncovering key aspects of process gains and losses in team-based design thinking workshops.
What I do in my free time 😄
Outside of work, I’m a proud cat lover, a knitting enthusiast, and an amateur photographer. I enjoy being creative and finding inspiration in the world around me.